tesla faces competition for customers, subsidies - storage battery systems

Los Angeles, May 4Reuters)-
Tesla Motors plans to generate new revenue by repackaging electric vehicle batteries, as home and commercial power storage systems face fierce competition from customers and government subsidies that are critical to market growth
At the unveiling of its storage battery system kit on Thursday, Tesla Chief Executive Elon Musk said at a corporate event near Los Angeles that, new Tesla Energy is far ahead of its competitors in providing integrated systems for solar power generation and storage --site.
"To be honest, we just don't know who will be second," Musk said . ".
Several analysts believe
With power companies, businesses and homeowners buying systems that stabilize the grid, in part responding to government incentives, the multibillion-dollar market is in its infancy.
They provide a backup for green energy systems, otherwise, these systems can be threatened when the cloud moves in the solar field or the wind disappears at the Windmill Farm.
Musk himself is a strong salesman with attractive "green" brand support.
Instead, Tesla is far from the only company that offers this system, and industry insiders say the cost of the Tesla system starts at $3,000 for home storage battery packs, in line with the rest of the market.
Build and go deep
Powerful energy and technology companies such as Samsung SDI Co. , Ltd. , LG Chemical Co. , Ltd. and Saft Groupe SA only sell a few names similar to Tesla's products --
Small batteries for homes and businesses are paired with solar panels, as well as large batteries that help utilities improve grid reliability.
Many small companies are also making waves in this area.
Stem signed a major contract last year with California utility, Southern California Edison, which paired batteries with software systems for businesses and was supported by Total and General Electric.
Tesla and Solar Installation company SolarCity, chairman of Musk, have been selling a small amount of storage systems for many years, and competition for limited subsidies is becoming increasingly fierce.
In 2011, Tesla and SolarCity were almost the only on-
Field storage system data display in California.
Now, however, companies like Coda Energy are rising from the ashes of a failed electric vehicle manufacturer, and startups like Stem and green charging networks are gaining significant project share, data Display.
In addition, subsidies can be stopped.
California self
The power generation incentive program, which provides $83 million a year to support distributed power generation technology and drives the battery storage business, is scheduled to expire at the end of 2019.
Power systems are still expensive for homeowners.
Musk said single-
The home battery at 10 KW is only $3,500 but according to Lux Research in the tracking technology market, the installation and inverter converts the direct power of the battery into the AC used in the House, for the customer, the cost of the system may nearly double.
"When you take these things into account, it's actually very consistent with those of us in the industry," says Paul Detering, CEO of Coda Energy, who provides battery systems for businesses in California.
Coda is owned by Fortress Investment Group Co. , Ltd.
That said, there is still huge potential in this market, in part because the government is asking for more and more energy from renewable sources such as solar and wind turbines.
According to research firm ihs cera, the value of the global energy storage industry in 2012 was only $0. 2 billion, which will grow to $19 billion by 2017.
Energy management company EnerNOC Inc. chief executive Tim Healy said: "The number of companies we have contacted in the past six or seven months has grown exponentially, working with Tesla to provide batteries to its commercial and industrial customers.
Tesla brought it.
Well-known brands representing quality and innovation, and Musk himself, his charm and the bravery of entrepreneurs have helped Tesla's share price quadruple in two years.
"There are other people who say these prices but are a little quieter.
This helps to strengthen where we are going, "said John zahulanke, president of power company AES Corp. 's energy storage business. (
Edited by Joe White, Peter Henderson and Diane Craft)