2012 coda sedan -- changing perceptions of all-electric - lifepo4 battery pack

There are three ways to look at the 2012 CODA Sedan: The first product to be an ambitious start --
Automobile Company;
As a showcase of new car propulsion and cutting
Battery technology;
As a pure and simple consumer product, it will have to compete in the ruthless market.
It's hard not to admire CODA's initiative, a four
California, age
Headquartered in electric vehicles and batteries.
Entrepreneur Miles Rubin founded the company in 2007 and recruited senior investment bankers and electric vehicle promoter Steven "Mike" Heller as executive chairman.
With the development of the development, a group of automotive industry veterans including CEO Phil Murtaugh joined CODA (General Motors and Chrysler);
Thomas howch, senior vice president of sales, marketing and after-sales services (
Chrysler, Daimler Chrysler and Mercedes-Benz);
Greg Adams, vice president of marketing and product management (
Mitsubishi's "I" car).
With 300 employees, CODA has a small network of four dealers in California.
The first CODA car, the 2012 CODA sedan, is now on sale for $38,145, including a $895 destination fee.
According to CODA, according to IRS Code section 30th d, the sedan is currently eligible for a federal income tax credit of $7,500 and also for a single
Passengers can use carpooling lanes in California, which can save a lot of time.
What CODA really needs to sell is battery technology.
With the recent acquisition of EnergyCS, CODA claims they have the best battery management system.
The battery of this car is a series of lithium iron phosphate (LiFePO4)
A battery that is connected together to generate energy at 31 KW.
CODA adopts its active thermal management system (ATMS)
Use air cooling and heating to help keep the battery pack within the optimum temperature range, which is said to extend battery life and life.
CODA battery management system (BMS)
Cooperate with ATM to standardize charges.
There are 10 batteries in the CODA car. year/100,000-mile warranty.
Battery technology enables vehicles to achieve zero emissions.
At present, CODA's bragging rights include best-in-class (non-
Electric vehicles)
Full charge can drive 125 miles.
Most studies have shown that the average daily usage of American cars is 40 miles or less per day, so the real-
According to the World Environmental Protection Agency, each charge is 88 miles, which should meet the needs of most potential buyers.
As a pure consumer product, we came to the Koda sedan.
CODA's marketers believe that their cars will attract four different groups of consumers: Technology (30%), Greens (13%)
Status Seekers (18%)
Buyers with price awareness39%).
Technicians were the first to adopt automotive technology.
The Greens are the buyers who care most about the environment, emissions and energy conservation.
People seeking status are buyers who want to impress their friends and neighbors by adopting new technologies and environmental awareness.
Price conscious buyers, the largest group, are buyers who look purely at new cars with a pragmatic eye, looking for the cheapest way to come back from point A to Point B.
On paper at least, technicians and green may be attracted to the CODA sedan.
At least at the beginning, it may be harder for status seekers and price-conscious buyers to conquer.
The biggest problem is the vehicle around technology.
The appearance of the CODA sedan is very common and the design is very conservative, so
So the degree of fitand-
Completed inside and outside.
It has all the talent to be late.
The Post-90 s Honda Civic, Toyota Corolla or Nissan Centara do not have any unique design features to attract style-conscious buyers.
Driving CODA is a little fun.
Single vehicle-
Speed transmission makes it feel lively when offline, resulting in acceptable acceleration (reported at 9.
5 seconds from 0 to 60)
It is good for the surrounding towns, with a maximum speed limit of 85 miles per hour.
The CODA's battery pack is mounted on the vehicle floor, which causes the center of gravity to be low and to feel stable on the road, especially when turning.
Electric power steering, especially at low speed, can produce a slight numbness.
My day in coda was mostly spent on the city streets around Los Angeles, a fun detour into the downtown section of the Los Angeles River, a scene reminiscent of the drag race in the movie Grease.
Overall, I drove 80 miles on a single charge and hardly had to worry about the range of the vehicle.
Charging CODA on traditional 110-can be achieved
Volt home current with first class charger, but for best results, it is recommended that the buyer install a dedicated 240-volt/40-
On-supplied with Amp socket connection-board 6.
6 KW Level 2 charger.
With a higher voltage line, full charging can be achieved in six hours.
CODA works with SolarCity to arrange the installation of solar charging stations at an additional cost, estimated at 1,000-$2,000.
The CODA sedan can also be charged free of charge at most public charging stations.
I have also recently driven several other battery electric vehicles that are currently available, including Toyota RAV4 EV, Nissan Leaf and Honda Fit EV.
BEVs seems obvious in our future.
They can do it easily most of the day. to-
The daily driving needs of many city drivers, in addition to the traditional internal combustion engine, there is a space in our garage --
Power cars, we will be used for longer, more demanding travel.
For now, though, the CODA sedan is still a little too rough on the edge to attract identity seekers, greens and technicians, and a little too expensive, cannot attract more price-focused buyers that CODA needs.
Perhaps with more improvements-or a new round of alarming gas price increases-CODA could make progress.