advertisers set to fight to have their name in lights at piccadilly circus - solar street lights for sale
One of the world's most famous advertising companies went on sale for the first time in 24 years.
The main location on the Piccadilly lamp, the electronic display screen of Piccadilly Circus, went public after the contract of the Japanese company TDK ended.
Industry insiders believe that Land Securities, the owner of the famous London landmark opposite the statue of Eros, may get a spot of £ 4 per year in the area, a figure of £ 21. 1u2009metres by 4. 8 metres.
However, the landlord may just be looking for a short
During the talk of the dramatic transformation of the whole show, term tenants.
It currently has six ad slots.
Two people in the advertising industry claim that Land Securities is considering long-term
The long term plan to turn the Piccadilly lamp into a huge screen may only target one or two advertisers who are willing to pay.
LandSecs declined to comment on the proposal, but said it was "constantly investing" the site on an updated, better screen.
Piccadilly is one of the most expensive outdoor ads in the world
Cheaper than Times Square, New York-
Advertisers rarely change.
This is only Piccadilly for the second time in 20 years to sell the "lights ".
Hyundai replaced Sanyo 27 years later as the latest advertiser in 2011. Coca-
Coke has been one of the "lights" since 1955.
Wildstone, an outdoor advertising consultancy, provides consulting services for Land Securities.
It is estimated that 2 million people pass the website every week.
Damian Cox, Wildstone's chief executive, said: "We expect that in the next few decades, some world-renowned brands will seize the opportunity to claim that the site is their own.
"It is thought that the airline brand could be one of those who are eager to show their name on the TDK website.
Famous brands that have used this lamp include Schweppes (1920–61), BP (1961–67), Cinzano (1967–78), Fujifilm (1978–86), Kodak (1986–90), Canon (1978–84)and Panasonic (1984–94).
The first brand to advertise was Perrier, a mineral water company.