Coda EV's Price as Big as its Battery Pack: $44,900 - 24 volt lifepo4 battery pack
Brash startup Coda Automotive pricing its electric sedan, which will be up to $44,900 before federal or state subsidies, which is nearly $12,000 more than Nissan Leaf, more than Chevrolet Volt.
The company is facing considerable marketing efforts to try to get people to pay so much for a small battery car with limited styling and lack of super
The performance of a Tesla sports car or Fisker Karma.
The price depends in many ways on the size of the Coda battery pack. The 34-
The kW package obtained through Coda's joint operation agreement with Tianjin LiShen in China is very large for its grade.
This increases the scope, but it also increases the cost.
"The battery is your only part with the highest price ,"
Ford's chief engineer at Coda's rival Appers.
"If it is big, the price of your car will be very high.
"Tesla sports car bag, 54-kilowatt-
Hours is reported to be a $30,000 hardware, but the company has taken a novel approach to providing pre-consumer
It costs only $12,000 to replace the unit.
According to Coda CEO Kevin kingg, the company does not have much choice in terms of price.
"We are an independent company and need to make money on the cars we put in," he told me . ".
Coda will now start charging a refundable deposit of $499 on its car.
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The method of the Tornado threathouse commentcoda is to emphasize the technical advantages of the car.
"We think this car is very different in performance, especially our 34 KW-
An hourly battery system with 40% more energy available than a competitor, best-in-
Class range across seasons, and 6. 6-
"The kW car charger is twice as fast as its competitors," Czinger said . ".
The range of regulations for Coda and Leaf is not so different, but Czinger says that in the real world he can reach 120 miles per charge, even if the car is traveling on the highway on a regular basis, cars also offer something similar (which is not the strength of most electric cars ).
He also noted active thermal management to protect his battery system.
"The vehicles we designed meet the minimum requirements we think will meet people's day --to-
We think consumers will like to drive and own cars.
"Okay, but the problem with Coda is that when consumers don't know anything about electric cars, they care about things like thermal management.
In the absence of a lot of hard information, people will buy at the price, and will also buy familiar Leaf, Volt and other major OEM cars on TV.
While Coda is planning an extensive Internet, it cannot compete with it
Based on marketing activities.
Yes, Coda will be eligible for subsidies, including a federal income tax credit of $7,500, but so will all the competition.
The leaves also solve the sticker impact by subsidizing the garage
Install the charger on selected markets through a federal-backed electric vehicle project.
I spent some time with Kevin Czinger and I thought he was a very capable executive and a salesman who could sell ice to Eskimos.
He was very clever in raising $24 million from investors, including some of his colleagues at Goldman Sachs.
If he was in the showroom, I would probably go out with the title of Coda and wonder what hit me.
But there won't be showrooms in Coda, just a few dedicated display points around California, where it starts selling cars in December.
Coda also hopes to set up a battery plant in Ohio with the help of Doe and plans to sell some cars there.
Coda wants to sell 14,000 cars a year, but that is a big target.
I am very interested in what incentives the company will launch to increase its visibility, increase the sweetness of the deal and start increasing sales.