elon musk wants to sell people solar roofs that look great. here's his much anticipated design - battery wall

Billionaire entrepreneur Elon Musk showed more customers solar energy after hinting at weeks of breakthrough design
Design roof tiles to generate electricity from the sun without bulky panels sold by most companies.
"The key is to make solar look good," Musk said in the background of Universal Studios in Hollywood, on the old set of ABC's "Desperate Housewives" series.
"We want you to call your neighbor and say, 'Look at this sweet roof.
Tesla CEO and SolarCity chairman Musk intends to build an individual alternative energy ecosystem connected by software and harmonious design, all named after the Tesla brand.
The idea is green.
Homeowners with ideas will mix with performance
Car geeks for Tesla retail stores shop for electric vehicles, charging stations, solar roofs and walls
Installation battery for energy storage-
All of this is provided separately, but designed to work best as a system.
The new configuration announced on Friday also includes the upgrade of the Tesla Powerwall battery, which can provide energy for the hours when the sun is not shining for the two families, and charge Tesla in the garage.
To further strengthen energy cooperation
So far, Tesla has offered more than $2 billion to acquire SolarCity, run by Musk's cousin, Linden River.
On November, shareholders of the two companies voted to merge. 17.
Others have tried the concept of integrating solar panels into the roof, with mixed results.
Dow Chemical Co. , Ltd.
Recently, for example, the solar panel business has been phased out.
Scott McIntyre, head of a Florida company that has been installing integrated solar roof systems on commercial buildings since 2008, said Musk's announcement was "trying to increase sales
"I applaud him.
Musk is very impressed with him and his technology, and the integrated roof is not particularly new, "tampa-
Based on solar management. "What Tesla-
"SolarCity is trying to make it aesthetically attractive," he said . ".
"He has a great marketing machine.
He knows how to hype.
And hype.
Shortly before dusk, through a live webcast, Musk showed the owner his own version of the integrated roof solar product, these homeowners may avoid the traditional square solar panels attached to their wooden tile or bucket roof.
The technology empresario, dressed in casual gray sweaters and jeans, has the Widodo lane along the roof of the commissionedstylissolar tile, and the characters in The Desperate Housewives from 2004 to 2012.
Dozens of customers and VIPs from Tesla and SolarCity, many of whom take Tesla electric cars, do not eat hamburgers, macaroni and cheese, and eat corn sticks and coleslaw.
The four styles of glass sun tiles are similar to the versions of French slate, Tuscan barrel covers and more traditional roof materials, with smooth or textured surfaces.
"We want it to look better, last longer, provide better insulation, and have a lower cost considering all the factors," Musk said . " No details on the cost or efficiency of roof tiles are provided.
Musk said the company will launch solar panels in the summer, starting in California, the largest solar panel in the United States. S. solar market.
Musk and rive promised in August that they would release a product that Musk said would be "excellent.
One thing that I am very excited about.
"It's almost a bet that this announcement will trigger growth in SolarCity sales as the company has attracted homeowners with new designs.
"I expect a big increase in the fourth quarter.
"Revenue for the first six months of this year is almost double that for the same period in 2015, but the company's net loss of $2016 has increased by $0. 23 billion.
SolarCity's value is well below its $84 high on February 2014. 96 per share.
The company's share price is currently hovering around $20 per share.
Design has always been the highest for Musk, who has just reported a surprising quarterly profit at Tesla.
The company has created a stylish Powerwall home battery with lines that complement the Tesla Model S shape, but for Musk, solarCity's solar panels look the same as other solar installers selling.
He pushed the company not only to make the products cheaper and more energy efficient, but also to look better.
"It needs to be an asset to your house," he said . " He repeated this in public over the past few weeks.
Musk said he spent most of his time on engineering and design, highlighting the important relationship between the two in a conference call with stock analysts on Wednesday.
He said: "It is very important to strictly control the production of solar panels . . . . . . It has a beautiful roof product . ".
"We have to be able to iterate quickly and let them do it the way we want it.
"A 2014 survey conducted by families
Lumeta, a solar supplier, found that respondents slightly lower than three thought the appearance was very or extremely important, while respondents slightly higher than three said the appearance was slightly or not important at all.
"People spend a lot of time trying to create an attractive home," said Andy Ogden, chairman of the graduate program for industrial design at the School of Design, Pasadena Arts Center.
"They don't want interesting glass boxes stuck on one side of the roof.
"Making solar roofs more attractive," he said, adding to the number of people installing solar energy.
Ryf noted in August that it was $5 million.
There are new roofs every year.
It will not eat into the "very big market segment" of SolarCity's existing market ". ivan. penn@latimes. comruss.
Mitchell @ lattims