panasonic, start your engines - small lithium ion battery
Panasonic is an electronics company.
Of course, this will be the equivalent of rev head.
Japanese brands with an indelible connection to TV, audio equipment and microwave ovens now earn more money from auto parts than household appliances.
When introducing to investors, the company divided the product portfolio into three business features: highgrowth, low-growth and low-profitable.
At the top of that tree is the car battery, the car cockpit and the advanced driver assistance system. The only non-
Enjoy the high management of automobile market segments
Air conditioning is an optimistic factor in growth. On the low-
Chips, LCD monitors, and solar panels are the ladder of profit, and everything in ---
Electronic equipment, wiring equipment-white appliances-
Just "stable ".
"It is worth considering where these ambitions will lead us.
If Panasonics automatically
The parts business is operated independently, and it is the leader of Michelin and Cie.
By revenue, on the list of the world's top ten suppliers in the industry.
1 This position is likely to consolidate its charging-
With the ambition of Elon Musk, batterybusiness is also expanding.
Panasonic is already a major producer of lithium.
Ion battery suppliers
But it's a joint venture with Tesla.
More famous is the Gigabit factory. -
Japan will be responsible for making batteries, and Tesla has done more or less in other ways ---
The cooperation between the two sides will soon become a new pioneer.
Scale of charging battery manufacturers.
According to investors on Tuesday, the Japanese company is currently signing up to offer rechargeable batteries to nearly 90 different car models and hopes to earn 750 billion yen ($6. 8 billion)
Revenue from the sector as at 2019-
Last year's 363 billion yen was more than double that of last year.
However, as Niu fly said before, there is a problem with the battery: like solar panels, LCD displays and previous storage chips, they are experiencing a rapid expansion that offers opportunities and threats.
Prices may fall as production grows. Only the lowest.
Cost producers can survive this gold rush and they may have a bigger share in the still-low market
Profit and merchandising.
That's the rest of Panasonic's car business ---
Especially the work of its automotive infotainment system unit and the manufacturing of the automotive cockpit.
The advantage of this business is that the automotive industry is growing at a much slower pace than consumer electronics, and this type of product is often very personalized.
This means a stable threshold for entry and profit margins.
So when it comes to customers like Jaguar Land Rover, it should be able to keep it for a few years. Infotainment --
Install audio equipment and navigation systems on other companies' cars-
This may be key, with operating profit of 27 billion yen expected to be 2018, compared with 6 yen.
Battery 6 billion yen.
The forecast profit margin is 5.
The 2% is not spectacular, but compared to 1.
They should not be sniffed 4% kilometers from the battery.
It is often said that car companies have outsourced so much to component manufacturers that they will suffer with the rise of electric vehicles because they have been insisting on their intellectual property ---
Internal combustion engine.
If so, it would be good news for companies like Panasonic.
The profits it will make from this shift may be minimal, but this is more or less the case in Panasonic's DNA: In the past quarter, net income margins exceeded just over 3% --century.
Someone once said that the meek inherited the earth. What is this?
Contact the author of this story: David Ficklin at dfickling @ bloomberg, Sydney.
Tim Culpan, a netizen from Taipei tculpan1 @ bloomberg.
NetTo contacted the editor in charge of the story: Katrina Nicholas, knicholas 2 @ bloomberg.