tension high as tesla prepares to begin production of the model 3 - home battery storage

Tesla will close its factory in Fremont, California.
In the week of February, the factory prepared for its much-anticipated mid-term production line
Market electric vehicles, models 3.
"This will allow Tesla to start production of Model 3 as planned later this year and allow us to start tilting in the direction of 500,000 vehicles per year in 2018," the company said on Thursday . ".
It is no exaggeration to say that the success or failure of Model 3 will mark a critical event in the history of the car.
Electric cars have existed since the invention of the car, but they have not caught up with the public who bought the car.
Of the more than 17 million cars sold in the United StatesS.
Last year, there were fewer than 1% pure electric vehicles.
But this is a place where Tesla is trying to change events.
Tesla has taken about 373,000 of the pre-
Order for Model 3, the customer deposits $1,000 each;
The number released by the company last year may change as more people place orders or withdraw.
Michelle Krebs, a senior analyst at Autotrader, said the car represents not only Tesla's "Hope for profit", but also is critical to Tesla's financial success.
"The company has not yet made annual profits, but it is not surprising given its ambition and capital requirements.
Chief executive Elon Musk has put forward a grand vision for Tesla: a car company, a battery company and a solar company are all wrapped together.
Before the government rewards, the starting price of Model 3 was $35,000.
The price looks reasonable.
But if expectations are not met, Musk's dream will be dashed.
Tesla will need a lot of cash flow.
Massive sales to invest billions of dollars and provide returns to investors.
Production ramp-
It's not easy to get up.
In 2016, the company delivered 76,230 Model S and Model X luxury cars.
The company plans to produce millions of cars each year next year, most of them type 3 cars.
The company is also struggling with complaints from some employees and union efforts.
In a media post on Thursday, Jose Moran said he worked on the production line at the Fremont plant, and the explosion company forced employees to work for a long time, and cause "preventable injuries" through poor ergonomics ".
The worker's suggestions for improvement were ignored, he said.
"Worst of all, I heard colleagues quietly say they were injured, but they were afraid of being labeled as a complainer or a bad worker by management and did not dare to report.
"The workers are discussing with the union of joint auto workers," he said.
In response, the company issued a pre-prepared statement: "As the largest manufacturing employer in California and the company that has created thousands of high-quality jobs in the Gulf region, this is not the first time we have become the goal of a professional union organization like this.
The safety and job satisfaction of Tesla employees has always been very important to us.
"Investors in the stock market have gathered in the opposite camp, with bulls pushing shares to record highs and short positions --
Bets on the company
It also hit a record high.
This tension is everywhere as Musk tries to smoothly combine a major new acquisition of SolarCity with Tesla's car business and lithium-ion batteries --Package operation.
The idea is to create-
Stop buying solar roofs with home battery storage units that can be used to charge electric vehicles.
Meanwhile, Musk is running SpaceX in Hawthorne, which makes rockets and capsules and sends them into space.
So far, Tesla's car has achieved remarkable success.
It is widely believed that the company has a strong interest in electric vehicles.
Other automakers have also noticed that most car manufacturers have announced plans for active electric vehicles.
Chevrolet is already selling a competitive model, Bolt electric, with more than 200 miles of advertising, similar to Tesla's commitment to model 3.
Palo Alto has what many marketing experts call brand assets: highly positive reviews of the company's name and what it represents.
Its Model S and Model X are well received by auto writers.
The company's self-driving technology is widely regarded as a leader in the industry, most of which will be included in Model 3.
Model 3 4-
Some analysts suspended the configuration of the car door.
With low oil prices pushing consumers to switch to forklifts and SUVs, the popularity of cars is declining.
Musk made it clear that the company is also developing other vehicles, including a sports utility vehicle smaller than the X model.
Tesla's biggest challenge is execution:
Has been plagued by production delays in the past
Before other car manufacturers flood the market with their own electric cars, drive them out on time?
Tesla plans to release its latest earnings report in February. 22.
A week-long shutdown at the Fremont plant will not affect the total output of the car, and a spokesman said: "We do not expect this short pause to have a significant impact on our first-quarter production or delivery figures, because we have increased the number of production days to compensate. "russ.
Mitchell @ lattims
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: The article has updated a complaint from a man who says he works at the Tesla plant. 1:35p. m.
More details have been updated in this article.
The article was originally published at 12: 15. m.