the big business of college 'naming opportunities' - street light price

Immortality is not cheap.
Chapman University in Orange will put your name on the elevator for $50,000.
For $350,000, you can say that the University of Southern California quarterback is offered a scholarship through the school.
Interested in more academic research?
In the University of California, Los Angeles professor position, your name will receive millions of dollars.
But it's a good deal-basement range.
The fortune of space company founder Gordon Marshall spent $35 million convincing the University of Southern California to name its business school after him. Forty-
The $5 million from the Gonda family named them the neuroscience and genetics research center at the University of California, Los Angeles.
But they don't know anything about Henry Rowan, founder of the Furnace Company.
Grasboro State University in New Jersey repays for $100 million
Named Rowan College.
Universities and colleges call them named opportunities.
Hand over the cash and you can get almost anything named for you, from brick to scholarship, to the whole university.
"If you name it, we'll name it," said Paul Blodgett, vice president of University of Southern California relations, where the street lights cost $15,000.
While considering your gift, you can relax at Allen University.
Gilchrist bench
Enjoy it because it makes Sir
Gilchrist is about $12,000.
As the government has cut aid in recent years, public schools have adopted a more positive attitude towards the fund --
The same strategy as private universities ---
Including more emphasis on naming.
In response, the California State University system is working on guidelines for the naming of each university's schools, as efforts to find these huge sums of money have become even more urgent.
"This may be the highest recognition a university can give someone," said Harry janiski, vice president of university progress at the University of California, fuller ton.
"Buildings come and go, but schools and departments usually stay forever.
"So is the need to find money.
Universities are the size of big companies.
However, instead of introducing products that can make profits, the university has trained students who are much more expensive than tuition fees.
In order to make up for this huge gap, the education business has become a fund business. raising.
Writing the donor's name on a building, a professor's position, or a classroom is the maximum return that a university or college can get. "A thank-
You noticed that the $50 donation worked well, but the $50 donation worked well.
"You are trying to find something that is more relevant to this scale," said Gianneschi . ".
Years of cultivation have made millions of gifts. dollar gifts--
Of course, taxes can be deducted. -
It is usually the result of years of cultivation and subtle persuasion.
Jerry nunali, vice president of relations at California Institute of Technology, said: "I 've never had anyone show up in 25 years, saying 'I want my name to be on something. '. ".
"As we say in business, resources are the first, interest is the second, and inclination is the third, because you need these three factors to make it work.
"The opportunity for the Super Bowl is to give your name to the whole university or college.
Prices have been rising since wealthy British businessman Elihu Yale was persuaded to send to a university school in New Haven, Connecticut in the 1700 s.
A few bales of cotton;
Goods worth 562 pounds and 12 shillings; 417 books;
And the portrait of King George I.
Hundreds of years later, Charles C.
Chapman donated $400,000 to the California Christian college, which was later renamed Chapman College by the board.
Today, there are few restrictions on what can be named.
"It depends on the creativity of the development office and the imagination of donors," said Sheldon Steinbach, general counsel for the American Board of Education.
Walking through any campus, you will see buildings named after educators ---
Just like Raines Hall of the University of California at Irvine won the Nobel Prize. -
Or the people who invested in building them ---
Like Avery's home at California Institute of Technology, named after Stan Avery, founder of Avery Denison.
He donated $15 million.
"In most cases, this is important for individuals because it is in some way an important statement for their lives," said Blodgett of the University of Southern California . ".
Paulina, June, Pollak said that the opportunity to name the fulleton Library in California after her and her husband helped convince the couple to donate $1 million.
"We don't have children," said the retired English professor, "so our names can continue.
"Sometimes splashing someone's name on a facility can lead to more money. Lawyer James E.
Rogers donated $50 million to the University of Arizona law school last year.
A few days later, the trustee renamed the school in his name ---
In return, Rogers's gifts have more than doubled.
Where the university can really use the money
A new building is under construction.
The building itself is not only a major fund.
But there are halls, classrooms, colleges, rare bookhouses, courtyards and centers ---
Everyone is seeking names.
Take the East Asian Library and Learning Center planned by the University of California, Berkeley as an example.
For $15 million, you can name the building.
For $10 million, you can name the East Asia Institute in it. The C. V.
The Starr Library has already spent $6 million.
A seminar room costs $50,000.
The building will accommodate research centers in China, South Korea and Japan, as well as the East Asian language department, and each center is waiting for someone to drop $5 million to $10 million on naming grounds.
The university won't even start building until it raises $40.
Millions of construction costs
In a big university.
TIME Sports and Sports facilities provide countless opportunities for designated fundsraising.
The University of Southern California football practice range cost $500,000, and the new athlete cafeteria is named after $1.
5 million, the track and field stadium was named after $2 million.
"You're always a better fund --
"When your team wins," said Don Winston, senior assistant sports director at the University of Southern California, who took the lead in coming up with the idea of finding contributors to offer sports scholarships.
Harvard, in the latest fund
The fundraising campaign is handing out a shopping list of naming opportunities ranging from $5,000 in the class donation account to $5 million in the art library.
However, the Division of Engineering and Applied Science has been adopted.
Bill Gates and Microsoft president Steve Ballmer spent $25 million to name their mother.
A professor at Harvard for $2.
The $5 million before the start of the campaign in 1994 is now $3. 5 million.
The rise in prices has caught the attention of Stanford University, whose teacher positions range from $2 million to $3 million.
"Let's see who is charging for why," said Bob pringer, director of development at Stanford University . ".
In order to get a professor position at Stanford or Harvard, you can get the name of almost the entire college at the University of California, Santa Cruz.
University 8, emphasis on environmental research, can be your prime ministerR. C.
Greenwood calls it "millions. dollar gift.
"But not all people who donate money want something named after them, such as someone who anonymously gave UC Berkeley $5 million three years ago, his proviso is the University of California-Berkeley Museum of Art and the Pacific Film Archive that never reveals anyone's name.
It doesn't matter in the door. an auditorium became the Gunder Theater for $1 million.
Joan palevski, a former student at the University of California, Los Angeles, spent more than $1 million at his alma mater naming teachers chairs and scholarships for friends, relatives and favorite teachers.
"I have a lot of people to respect," she said . "
"In another generation, people will see these names on buildings and say, who is that? ' "(
Start text of infobox/Infographic)
Is there some spare cash for the price of FameHave?
Want to be remembered in a substantive way?
This is the price tag for buying things--
Including a teaching or scholarship--
Named after you at a university or college: University of Southern California program/Price Professor position: University of California, Los Angeles professor position $750,000: California Institute of Technology professor position $1: the position of professor at Stanford University is $2. the position of professor at Harvard University is $2 million to $3.
Millions of advanced libraries at Harvard University: $2.